Social media is closer related to a science than to art.
If you’ve spoken to me about my transition from studying fine art into commercial social media, or if you’ve just shared more then a beer or 2 with me, then you’ve heard me mention how it was an easy and obvious transition. It’s not the same thing, but the common thread is that a social media architect should have a similar understanding of the unique and subjective views of their intended demographic as a successful artist should. The grand designer isn’t meant to push or dictate what’s correct but offer a hand for those who wish to hold it.
However social media is not about searching for questions as art is, but rather about discovery and finding answers like science. Best practices and understanding how ideas spread on social media are still be explored. There are notable effective consistencies like low barrier to share and being as relatable to the people in your demographic as possible, but not until we have a more firm grasp of the human mind will the absolutes that businesses require be discovered.
In the mean time experimentation is the best practice. There are not many absolutes for doing things right on Twitter or Facebook, but unless your testing and experimenting as a scientist would you’re absolutely wrong.
