Mass marketers have generally taken a wary stance toward blogs, but Frito-Lay isn’t just embracing bloggers, it’s letting them define their brand. The snack-maker is sponsoring seven blogs in a sizable ad buy through Federated Media for its Cheetos brand, including the flagship tech/culture blog Boing Boing, several Next New Network channels, tech-news website Mashable, Makezine and Outblush.
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Frito-Lay ad campaign = Genius
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4 notes
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grahamgrafx reblogged this from moth and added:
ad campaign = Genius
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moth reblogged this from mdfsmash and added:
from Frito-Lay Puts Cheetos Brand in Bloggers’ Hands: Next New Networks mentioned in the same sentence as Boing Boing in...
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urlesque reblogged this from mdfsmash and added:
Someone please put some Cheetos in our hands. KTHXBAI
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mdfsmash reblogged this from nextnews
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nextnews posted this
